The world's smallest recruitment ad.
Recruiting outstanding technical talent is a must when you’re one of the world’s leading manufacturers of chip-making machines. But in this day and age, reaching that young bright minded audience is not just about being the biggest. It requires a smart and creative approach.
Recruiting outstanding technical talent is a must when you’re one of the world’s leading manufacturers of chip-making machines. But in this day and age, reaching that young bright minded audience is not just about being the biggest. It requires a smart and creative approach.
That’s when we created the world’s smallest advertisement. Small enough for a place in the Guinness Book of Records.
The 360 degrees awareness campaign was launched at a career event at the RWTH University in Aachen (Germany) where students could see the smallest ad in the world through a microscope and spot a secret hashtag: #smallest_ad.
We encouraged the students to share a photo of the event with said hashtag. The most creative participation was rewarded by ASML with tuition fees for a year of free studying.
The worlds smallest ad reached over 1 Million people and 50% of the target audience. The campaign made it into hundreds of news sources and tech blogs which raised brand awareness by 40%
